My career path has been diverse, spanning multiple sectors. I’ve excelled in branding, shaping, and evolving brands. In sales and marketing, I provided strategic advice and developed sales strategies. Additionally, my experience as a business analyst has refined my data analysis skills. In the realm of innovation and circular economy, I’ve extended my expertise in business development to create sustainable models. I’ve Continuously enhanced my skill set and become proficient in various tools and software.
Arctic Pioneers (December ’23 – Present)
Innovation Broker & Business Developer
Project Management: Overseeing and managing various projects from initiation to completion, ensuring they are delivered on time and within budget.
Communication & Coordination: Facilitating communication among team members, stakeholders, and partners, and coordinating activities to ensure smooth project execution.
Making Plans and Strategies for Business Development: Developing plans and strategies to drive business growth and expansion, identifying new opportunities and markets for Arctic Pioneers.
Business Development: Creating business models and solutions to foster organizational growth and innovation.
Innovation & Circular Economy: Developing business solutions that integrate innovation and circular economy principles, promoting sustainable practices and contributing to a more ethical future.
Branding and Marketing: Leading branding and marketing initiatives to enhance the visibility and reputation of Arctic Pioneers.
Mercenarius Bemanning & Kompetanse (May ’24 – Present)
Brand Advisor & Board Member
Main task: Building brand, SEO & partial administration assistance.
Bønner i byen (August 2021 – December 2021)
Business Developer (Intern)
Main task: Business development and marketing including So-Me (product and employee branding).
• Business Development plan.
• Preparing weekly marketing plans and handling social media (SEO).
• Assisting in operations and coordinating teams.
• Creating newsletters and campaigns for members/subscribers.
GM Holdings Limited (Jan’17 – Dec’19)
Senior Marketing Executive
Main task: Sales and Brand Development.
- Marketing plan and brand development.
- Coordinating between different departments.
- Implementing campaigns and events.
- Preparing marketing budget.
- Organizing sales training for the sales team.
- Website content management.
- Market research and analysis.
- Customer relationship management.
- Digital marketing strategy.
- Performance metrics and reporting.
- Product launches.
One of my teachers once told me, “Bookish knowledge is never going to be enough at work and outside of school. And not everything we are going to teach you at school.” During my first job, I realized what he meant. My education taught me to analyze, make decisions, and provide advice, but in this changing world, there is always a new way to solve problems. To advance my skills and make my experience more valuable, I continuously learned different tools and skills.
Brand Development Tools
My post graduation in Marketing focused on business and brand development, strategic marketing, and decision-making. However, while working in marketing, I also learned various tools like Canva, Adobe, and InShot to create content and promote brands on social media (specifically targeted platforms). Later, as I worked more closely on building brands, I started learning technical skills, from buying domains to creating websites using WordPress and Squarespace.
Mapping & Visual Tools
The representation of work is important in today’s visually-driven world. Even critical data, maps, or simple information require effective presentation. To create timelines, project information, ecosystems, geographical maps, and project diagrams, I learned to use tools like Kumu and Miro.
Project Management Tools
I also became proficient with different project management tools such as Asana, Tripletex, Weglot, Microsoft Teams, and Crescat. These tools have been essential in managing projects efficiently and effectively.
Nipa aka Sakeyra 